Point Loma Nazarene University, located near San Deigo, CA, hired Signal Brand Partners to rebrand the university. As a Creative Director on the project, I contributed logo and identity design, signature brand graphics and branded applications such as brochure design, web guidance and art direction for signature photo shoots. I also trained the PLNU in-house marketing team in how to apply the new brand going forward.
Work done at Signal Brand Partners.
Partners: Domain 7 Web Development, Cristina Schuett, Raychel Powell Lepkowski
Before and after.
Brand standards book.
The brand needed to have flex across a wide variety of audiences and situations. We created a rationale based on the amount of "intensity" a given application required. Here are examples of low intensity (left) and high intensity (right) applications.