Cause-Driven Children's Character

As part of philanthropic initiative, Moose International has donated 250,000+ Tommy Moose plush toys to children in crisis through first responders such as police, EMT, and fire fighters. But Tommy's design was dated and needed to be modernized. I directed a team of creatives to create a new character design, logo and brand identity for Tommy Moose. I then filled out that brand, creating Tommy's world through printed products, murals, and the signature Tommy plush toy. Work done at SIGNAL Brand Partners. My Role: Creative direction of character design and plush toy development. Logo and identity design. Illustration and photography. ​​​​​​​ Partners: Pixel Pirate Studios, Purrfection, Chris Vicente, Cristina Ferreri

Before and After
(Above) Character design by Pixel Pirate Studios, art direction by Jeremy Grant
(Above) Plush Toy developed by Purrfection, creative direction by Jeremy Grant
(Above) Plush toy design by Pixel Pirate Studios
Before and After
(Above) Illustration by Pixel Pirate Studios, art direction by Jeremy Grant
(Above) Four posters designed and illustrated by Jeremy Grant
(Above) Three wall-sized mural Illustrations by Jeremy Grant
↑Back to Top