Before and After
Before and After
Global SaaS Enterprise
Global rebrand for Vendavo initiated after a significant acquisition. Vendavo already had a well-established price optimization and commercial enterprise partnership model. With their recent acquisitions, they needed to shift brand impressions from the broad-shouldered, “legacy company” to reflect the more agile SaaS space they were now inhabiting. Work done at SIGNAL Brand Partners. My Role: Logo and identity design. Visual and verbal creative direction.